Why a White Tank Top is Your Hero Summer Fashion Staple


All hail the white tank top. Perennially cool, reliably practical and endlessly versatile, this is one summer staple you can return to again and again. And thanks to the enduring Y2K revival, the humble white tank top is having a moment right now, spotted both on runways and celebs alike.


Let’s explore why the white tank top is this year’s unexcepted fashion hit and how you can make this wardrobe essential work for you, from summer to spring.


An unlikely fashion hit

Fashion loves drama, but it also loves simplicity too. From Bottega Veneta to Chloe, the F/W 22 shows were awash with designers’ own iterations of this most classic of garments. For maximum luxe points, Loewe and Prada’s versions come emblazoned with logos.

When it comes to off-duty model chic, look no further than a white tank top. Seen on everyone from Bella Hadid to Kendall Jenner, the white tank top is the go-to item of choice for models, actresses and influencers alike.


Being basic has never been buzzier.


Your summer go-to that never dates

But the white tank top is more than a fleeting trend. It is a chic, understated item that you can throw on for instant cool. Consider it your blank canvas upon which you can build the rest of your look around.


Contemporary yet timeless, it is a no-fuss item that looks fresh, is comfortable to wear and is the key foundation of any capsule wardrobe. What’s more, the white tank top taps perfectly into the genderless flow that fashion is headed in, so feel free to find yourself dipping into your other half’s closet too to borrow theirs…


White tank tops: how to wear them

It’s easy to create stylish outfits based around your white tank top, whatever the season. 


Pair it with low-slung, baggy cargo pants for true Y2K style, or high-rise mom jeans for a retro 90s vibe. Why not dare to bare your midriff in summer? Or throw it over your swimwear on the beach for an instant cover-up?


For edgier festival looks, spice up your white tank top with contrasting, unexpected fabrics and textures like leather shorts or a sequin mini skirt. Polish up your outfit with a statement necklace and platform sandals.


To make your minimalist white tank top maximalist, match it with a blazer, trousers and killer heels for smart, after-dark elegance.


The white tank top is perfect for layering. When the cooler months creep in, throw a cardi or chunky knit jumper on top and voila, you’re good to go.


Where to buy white tank tops

Refresh your wardrobe instantly by investing in a handful of quality white tank tops. Made in Europe, our elegant Organic et Moi white tank tops are crafted in beautifully soft organic cotton or sustainable EcoVero.


For eco-friendly style that never dates, shop our incredible white tank top collection today.